The Gast

At the advertising agency, I was told: Placing 'the' before any word invariably lends an air of sophistication.

The Augmented Strategist

I tried to summarize how the work of strategists is going to change due to the everyday use and possibilites of AI.

Posted by cgast on February 2, 2023

Applause

Applause is a strange thing: You hit yourself, in the presence of others, to express approval. Applause is one of the victims of this pandemic, as it has become very quiet. Football games and conc...

Posted by cgast on June 2, 2020

Meet Gerald, the new intern

Meet Gerald (or CRJ), the most well-read, cleverest and probably the most uncommon intern we have ever been able to welcome at Jung von Matt. CG: Welcome to Jung von Matt and congrats to your inte...

Posted by cgast on January 2, 2020

Truly Dissatisfied

In a psychological experiment, participants had to identify threatening faces among neutral and friendly faces. Then, the mix of facial expressions was changed. As soon as angry faces appeared less...

Posted by cgast on November 1, 2019

Pizza!!! Pizza!!! Pizza!!!

What is the difference between an algorithm and an idea? Once there was a pizzeria, and its owner wanted to sell more pizza. To increase sales, he decided to offer discount coupons. Three teenage...

Posted by cgast on June 5, 2019

Oil Stoves and Ignition Buttons.

Two friends of mine once lived together in a shared apartment. One had been living in the apartment for a longer time, while the other moved in later. After a short time in the shared apartment, t...

Posted by cgast on July 2, 2017